As college students stream onto campuses across the nation this month, Screenvision Media is providing them with something to look forward to. In coordination with Hogan Communications Network, Screenvision will create custom advertiser content to run in movie pre-shows across 354 college campuses throughout the school year. Additionally, advance screenings of feature films on 35 campuses eight times per year and the chance to provide exclusive offers will give brands exposure among the elusive student audience.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.