Sesame Workshop, the nonprofit educational organization behind Sesame Street, in collaboration with the Ad Council and COVID Collaborative's COVID-19 Vaccine Education Initiative launched a new public service advertisement today featuring Elmo and his dad Louie. The PSA, produced in partnership with the Centers for Disease Control and Prevention (CDC) and American Academy of Pediatrics (AAP), encourages parents and caregivers to get informed about the COVID-19 vaccines following the recent FDA emergency use authorization and CDC recommendation of the Pfizer-BioNTech and Moderna vaccines for children aged 6 months and older. The new PSA is the latest in a series of spots featuring the Sesame Street Muppets, first geared towards adult vaccinations and most recently for children ages five and up.
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