To grow the audience for games and in between, Steve Rosenberg (pictured at top,) Sinclair's president of local sports, wants to take a play from broadcast and entertainment cable networks: Use wildly popular tent pole programming to promote new content and drive viewership. For RSNs, those hits are live games. "Games create a huge tent, they are truly hitting it in their local markets," explained Rosenberg. "You have to do everything you can to promote inside of it and bring more people in at other times and build more hits."
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