One of the most fascinating things about attending the B&C Multichannel Advanced Advertising conference each year for the past few years has been the opportunity to observe the rate of meaningful change in the industry. This year, it seems that the pace is accelerating and that the advanced advertising ecosystem is changing in a profoundly meaningful way. The takeaway was the realization that we need to work collaboratively to break down the walled gardens, set standards, solve for challenges like fraud and work towards universally accepted cross platform metrics.
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