What's the role of ATSC 3.0 around advanced TV interactivity and addressability in an IP-enabled TV world? Wonky enough of a topic for you? Then listen to Jonathan Steuer (pictured right), chief research officer at Omnicom Media Group, and Jeff Minsky, lead analyst and editor of MyersBizNet's "The Myers Report," converse on this subject, as well as on dynamic creative, content versioning, and Steuer's topknot.
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