Since the pandemic, streaming has accelerated in its growth and acceptance among viewers, but its rapid progress is out pacing our ability to assess its full impact on the media business. This is why Tubi's recent study called, The Stream – 2021 Actionable Audience Insights for Brands, is a welcomed addition to our knowledge of the state and the future of AVOD for both advertisers and programmers. In this interview with Tubi's Natalie Bastian and Melinda Staros, we share insights from the report and a guide to action for brands and agencies.
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