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Stuart Elliott: The Days When "Crazy" and "Insane" Referred to Ads, Not Politics

Stuart Elliott: The Days When "Crazy" and "Insane" Referred to Ads, Not Politics

Author

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Stuart Elliott

Publish date

September 21, 2016

Channel

Stuart Elliott Report
190 86 55

The death recently of Eddie Antar brought a knowing nod from aficionados of a certain type of advertising. Antar was a founder of the Crazy Eddie chain of electronics stores, which flooded the airwaves in the '70s and '80s in markets such as Boston, New York and Philadelphia with more than 7,500 television and radio commercials. And what commercials they were! No one who saw or heard them is likely to forget them, thanks to their ubiquity, high energy and gimmicks that ranged from "Christmas in August" sales to riffs on pop-culture staples like "Saturday Night Fever" and "Superman." Another reason for their memorability is that they all featured a fast-talking pitchman, Jerry Carroll, who shouted and mugged his way through the scripts and shticks, always proclaiming at the end, "Crazy Eddie, his prices are insane!" with the last word delivered as an instant ear worm, "insa-a-a-a-ane."

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Stuart Elliott

Stuart Elliott reports on the media exclusively at MediaVillage.com. He has spent more than three decades covering advertising, marketing and media. He is best known as the advertising columnist of The New York Times, a post he held from May 1991 to Dec… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
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    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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