As marketer demand for the Hispanic consumer audience continues to rise, Publicis Media recently partnered with advertising solutions company Adsmovil and consumer market research company ThinkNow on their new market research study "Embrace the Collective: The Hispanic Digital Purchase Journey." It provides a better understanding of the highly sought-after market, which is expected to reach more than $2.5 trillion in spending power within the next few years. The study revealed several key insights into trends, behaviors, and influence -- from research and language to mobile usage and online shopping.
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