Before I give you my play-by-play of day one at SXSW, it is important to note that my experience here is specifically tailored towards covering brands, sessions and activations that either directly target or somehow affect Generation Z. The South by Southwest Conference & Festivals celebrates the convergence of the interactive, film and music industries through a week of events, panels, keynotes and concerts for over 80,000 people in attendance. Surprisingly, out of those 80,000 only a small percentage are Gen Z. Yet, many of the events discuss Generation Z without involving them in the conversation. Fortunately, MediaVillage is here with #AskGenZ to create a space for these conversations to take place. Now, let's talk about day one!