When OTT video streaming emerged as a business model in the late 2000s, many content sellers chose to keep their linear media operations teams while establishing new internal teams across multiple functions (e.g. sales, data & analytics, legal/compliance, and finance/accounting teams) focused exclusively on managing OTT distribution.
Synchronized Strategies: The Impact of Unifying Linear and Digital Media Operations
![Synchronized Strategies: The Impact of Unifying Linear and Digital Media Operations](/media/articles/image-cover-1706101084795.550x380_q85_box-9%2C249%2C1920%2C1576_crop.png.webp)