When speakers at the recent TV of Tomorrow Show New York weren't touting the opportunities for addressable advertising, they were exchanging ideas on cultivating advanced TV pathways. A debate on how local stations across the country will roll out ATSC 3.0 technology and services to viewers, for example, dominated one early afternoon panel. Later on, a Comcast executive and a content entrepreneur mused about the future of interactive TV storytelling.
Tackling Advanced TV Options at TVOT New York
