The Ad Council Launches Trade Association Advisory Committee to Galvanize Ad Industry Around Social Impact Programs

amp8220The Ad Council39s ability to convene leaders within advertising and across all industries to focus on a shared goal is a testament to the power of collaborationamp8221 said Lisa Sherman President and CEO of the Ad Council amp8220Our incredible partners at the industry trade associations have been invaluable in helping to create lasting social change and we are thrilled to deepen these relationships with a shared commitment to moving the needle on Americaamp8217s most pressing issuesamp8221Coming together in a collaborative environment members of the newly formed Trade Association Advisory Committee will offer insights and perspectives on the challenges and opportunities facing their industries guide the best ways to effectively engage their memberships and explore opportunities to amplify Ad Council messages as a collective in the ultimate service of driving meaningful impactFounding companies and members of the Ad Councilamp8217s Trade Association Advisory Committee includeAbby Auerbach EVP and CCO TVBAjay Durani Sr Advisor Marketing DPAAStephanie Fierman CMO ANATammy Greenberg SVP of Business Development RABJeff Jan EVP of Strategy ampamp Growth OAAA Chair of the Ad Councilamp8217s Trade Association Advisory CommitteeJennifer Jose SVP of Public Affairs NABJohn Koenig Director IBAAAdrianne Lipscomb VP of Creative Services AAFLindsey Loving Director of Communications NMACarryl PierreDrews EVP Chief Marketing Officer IABAnn Rubin EVP of Marketing Communications ampamp Events 4A39sJoy Sims VP of Strategic Communications NCTAGreg Stuart CEO MMAIn support of Mental Health Awareness Month the committee is pleased to announce its first collaborative effort Beginning in June the initiative will unite industries and significantly amplify the Ad Council39s Love Your Mind campaign extending the initiativeamp8217s mental health resources to those who need themamp8220Our collaboration with these esteemed trade groups is vital strengthening our position in supporting societal issues through the power of our platformsamp8221 said Jeff Jan Executive Vice President of Strategy ampamp Growth at OAAA and Chair of the Ad Councilamp8217s Trade Association Advisory Committee amp8220Being appointed as Chair of the Ad Councilamp8217s Trade Association Advisory Committee is both an honor and a testament to our dedication at OAAA and within the industry at large As we honor Mental Health Awareness Month and support other impactful Ad Council campaigns over the years it is inspiring to be at the center of these transformative effortsamp8221For years the Ad Council has developed strategic partnerships with individual trade associations to galvanize a specific industry around a singular issue Partnerships such as TVB39s Project Roadblock and OAAAamp8217s Child Car Safety Roadblock have significantly impacted the broadcast and outofhome industries During the pandemic the Ad Council harnessed the collective superpower of all major trade associations to support the COVID19 Vaccine Education efforts By uniting the power of these associations we formed a unified voice that reached millions of people across the country to achieve maximum impactMore information on the Ad Councilamp8217s Trade Association Advisory Committee and other committees can be found herePosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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The Ad Council Launches Trade Association Advisory Committee to Galvanize Ad Industry Around Social Impact Programs

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The Ad Council Launches Trade Association Advisory Committee to Galvanize Ad Industry Around Social Impact Programs

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