In my post of April 10, 2023, Tune-In Is More Important Now Than Ever Before, I shared my thoughts on how we could be getting more rating lift per dollar by out-of-box thinking, specifically by targeting people who are prospects for a series even though they may not yet even be aware it exists. The article lays out the recommended method in detail. In re-reading it and becoming re-energized to break through old thinking about tune-in, I decided to write this article, which analyzes where tune-in ad spend is placed today. In collecting these facts we're indebted to Standard Media Index, the only company which obtains actual ad spend data directly from agency computers, who agreed to share the data you will see in this article.
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