The networks used to be able to achieve 75% pre-launch awareness of the average new series using only a fifth of their own air time for tune-in promos. Today the average awareness of a new TV series is less than 30% according to Screen Engine. And this is despite the fact that the networks are now paying over a billion dollars a year to each other and to other media for paid tune-in, on top of the $16 billion of their own air time they use to promote viewing of their shows. Spending more and getting less is always a problem, and its practical solution will be provided in this report.
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