The future of marketing is people. It's about understanding people as people and not just as consumers, customers, members and users. It's about getting people to advocate for a brand to other people. It's about upgrading the status of marketing people and upgrading marketing people.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.