The future of marketing is people. It's about understanding people as people and not just as consumers, customers, members and users. It's about getting people to advocate for a brand to other people. It's about upgrading the status of marketing people and upgrading marketing people.
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Rishad Tobaccowala is the author of the bestselling Restoring the Soul of Business: Staying Human in the Age of Data, published by HarperCollins globally in January 2020. It has been described as an "operating manual" for managing people, team… read more
