Amazon has put out a heartwarming 60-second Christmas ad that uses Beatles music to help tell a story of shared joy. We feel that the ad will be effective in evoking gratitude and brand love in viewers. In the spirit of giving – being the spirit of the holiday season – the company I co-founded, RMT, is sharing data in this article that will help Amazon place that ad in programs which bring out the maximum positive emotion and good will.
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