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Advertisers with Performance Problems Turn to Management Consultants

Advertisers with Performance Problems Turn to Management Consultants

Author

Michael Farmer photo

Michael Farmer

Publish date

April 26, 2017

Channel

CMO Village

Archived in

Madison Avenue Makeover
42 63 557

"Watch out! They are coming!" reported The Drum when Accenture and Deloitte appeared on the pitch list for Nissan-Renault's global account review. They are "spreading their tentacles, seduced by marketing services!"

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42 63 557
Michael Farmer photo

Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies. An updated third edition will be published in February 2019. Farmer has an MBA from Harvard Business Scho... read more

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