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By Michael Farmer April 26, 2017

Advertisers with Performance Problems Turn to Management Consultants

CMO Village Archive and Madison Avenue Makeover Archive
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"Watch out! They are coming!" reported The Drum when Accenture and Deloitte appeared on the pitch list for Nissan-Renault's global account review. They are "spreading their tentacles, seduced by marketing services!"

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Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, winner of four publishers’ awards for the best Marketing/ Advertising book of 2016 and 2017. He is at ... read more

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