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The Age of Aging logo
The Age of Aging logo

The New News on Old Habits

The New News on Old Habits

Author

Peter Hubbell photo

Peter Hubbell

Publish date

May 29, 2020

Channel

The Age of Aging
17

Not a day goes by that a fellow boomer doesn't ask me why so many brands are ignoring our generation in the face of evidence that confirms that we're marketing's most valuable generation. There are many explanations - like our cultural bias to covet youth - but the one that tops the list is marketers' belief that older consumers are stuck in their ways and are reluctant to try new things or switch to new brands. Nothing could be further from the truth, especially now. With our lifestyles being affected in unprecedented ways, there's a new open-mindedness to change that will dramatically influence the consumption behavior of consumers of all ages.

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Peter Hubbell

Peter is founder and chief executive officer of BoomAgers, the world's leading ad agency dedicated to understanding aging consumers, as well as a columnist for MediaVillage ("The Age of Aging"). In these roles, Peter has become one of the … read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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    TV / Video Download
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    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

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    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers Leadership Conversations
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    Jack Myers ThinkTank
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    Legends & Leaders
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    Go to page
    The Storytelling Revolution
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    View from the Grandstand
    Go to page
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    #AskGenZ
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    Advancing Diversity
    Advancing Diversity Villages

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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