Not a day goes by that a fellow boomer doesn't ask me why so many brands are ignoring our generation in the face of evidence that confirms that we're marketing's most valuable generation. There are many explanations - like our cultural bias to covet youth - but the one that tops the list is marketers' belief that older consumers are stuck in their ways and are reluctant to try new things or switch to new brands. Nothing could be further from the truth, especially now. With our lifestyles being affected in unprecedented ways, there's a new open-mindedness to change that will dramatically influence the consumption behavior of consumers of all ages.
The New News on Old Habits
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The Age of AgingRead our important report
Jack Myers Leadership Conversations and Industry Renewal Fund
To meet our community’s human and business needs in response to the COVID-19 crisis we’re hosting Virtual Upfront and Relief April 20 to July 17 with revenues distributed to individuals and non-profit organizations in need, administered by Advancing Diversity.org
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