Not a day goes by that a fellow boomer doesn't ask me why so many brands are ignoring our generation in the face of evidence that confirms that we're marketing's most valuable generation. There are many explanations - like our cultural bias to covet youth - but the one that tops the list is marketers' belief that older consumers are stuck in their ways and are reluctant to try new things or switch to new brands. Nothing could be further from the truth, especially now. With our lifestyles being affected in unprecedented ways, there's a new open-mindedness to change that will dramatically influence the consumption behavior of consumers of all ages.
ADVERTISING AND MEDIA COMMUNITY COVID-19 RENEWAL FUND
CONTRIBUTE NOW TO SUPPORT OUR INDUSTRY’S NON-PROFIT SECTOR. Most of us are being economically impacted by COVID-19. Many of our community’s non-profit organizations and initiatives are struggling to maintain basic services as corporate contributions dry-up. More than ever, your support – even a few dollars – is needed. Your contributions support 30 non-profit organizations and initiatives -- first responders, health care providers and those in need during COVID-19 crisis and beyond. Visit www.MediaVillage.com for details and for a list of organizations supported by your contribution. Please support the Advertising and Media Community COVID-19 Renewal Fund to assure that the organizations we depend can continue to serve our industry, our friends, our colleagues.