If we've learned anything during the past year, it's that prognosticators can be wrong. I'm not disputing that Digital ad spend will surpass traditional television this year; rather, I am cautioning that based on SMI January 2017 results YoY the race may be closer than anyone anticipates.
The Numbers are In: SMI's Ad Spend Trends to Watch
![The Numbers are In: SMI's Ad Spend Trends to Watch](/media/articles/bar-chart-increasing_zJq6Amv_graphic_stock.jpg.550x380_q85_box-0%2C160%2C3000%2C2243_crop.jpg.webp)