In the previous article of our series our CEO, Jonathan Gudai, laid out the huge revenue potential of audience-based buying in OOH. One of the recent innovations for OOH audience insights is mobile phone location data -- where the digital world and physical world intersect. This article will unpack some of the underlying technical elements for how the mobile location data is gathered and how it will be applied for out-of-home advertising campaigns.
The Science of OOH Audience-Based Buying (Part 2 of 3)
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