I'm pausing to ponder the questions I get asked the most nowadays. I know most of my posts are focused on a single question, but in reality a brand has to contemplate all questions at once, because it's all entangled. We talk about media vs. creative but the audience only sees both as one thing.
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Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more