The advertising industry's focus on diversity, which peaked in 2020, has settled into a new normal in 2021. Although there is still too much empty sloganeering, a few organizations have committed to the long-haul work meant to deliver change. Instead of press releases and slogans, some companies are implementing programs that they hope will represent a shift in the industry. While there remains ample attention to the talent pipeline, there is a growing desire to address supplier diversity, recognize diverse creators and more. Sensing this shift in priorities, Publicis Media has decisively acted with the creation of the Once & For All Coalition -- an industry-wide ambition that is launching with a mandate to seed an inclusive ad system. This is a significant milestone along the path to creating an inclusive advertising model in the ways that matter most.
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