The digital TV category includes digital ad spend within the sub-categories of cable/satellite network TV, broadcast network TV, local and national spot broadcast TV, local/regional cable TV, broadcast syndication, and interactive/VOD/addressable TV. Cable/satellite network, broadcast network, and interactive/VOD/addressable accounted for $4.8 billion in annual ad spend (74.5% of total TV digital ad spend) in 2016. Jack Myers TomorrowToday forecasts that ad spend for those three sub-categories will grow to $11.4 billion by 2020. The largest percentage growth is projected to be from interactive/VOD/addressable TV as television advertisers look for more precise targeting for their TV ad investment. The slower growth sub-categories (25.5%) are local and national spot broadcast TV, local/regional cable TV and broadcast syndication.
The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email email@example.com.
File Size: 6.2 MB
Publish date: 02/20/2018
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.