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By Jack Myers March 15, 2018

Download Today: Top Three Drivers for Digital TV Ad Spend Growth

Jack Myers TomorrowToday Economics Archive
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The digital TV category includes digital ad spend within the sub-categories of cable/satellite network TV, broadcast network TV, local and national spot broadcast TV, local/regional cable TV, broadcast syndication, and interactive/VOD/addressable TV.  Cable/satellite network, broadcast network, and interactive/VOD/addressable accounted for $4.8 billion in annual ad spend (74.5% of total TV digital ad spend) in 2016.  Jack Myers TomorrowToday forecasts that ad spend for those three sub-categories will grow to $11.4 billion by 2020.  The largest percentage growth is projected to be from interactive/VOD/addressable TV as television advertisers look for more precise targeting for their TV ad investment.  The slower growth sub-categories (25.5%) are local and national spot broadcast TV, local/regional cable TV and broadcast syndication.        

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Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020

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Description: The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email maryann@myersbiznet.com.
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Jack Myers

Jack Myers is the nation’s leading Media Ecologist and is an Academy and Emmy Award nominee for Best Documentary Feature, author of four books and executive producer of GE Focus Forward Films, winner of the Tribeca Film Festival Disruption Award. His... read more

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