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Media in the Age of Algorithms logo
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Triple Your Digital Research Budget Now: How to Leverage That Investment

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Triple Your Digital Research Budget Now: How to Leverage That Investment

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Pattie Glod photo

Pattie Glod

Rex Briggs photo

Rex Briggs

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Media in the Age of Algorithms

In two recent columns we discussed the implications of upcoming changes in Identity Resolution and made a case for robust immediate research investment to offset the inevitable financial losses. (You can read them here and here.)

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Pattie Glod photo

Pattie Glod

Pattie took that advice and started her career as a media planner, but diversified into marketing strategy, creative production, long range business planning, marketing analytics, agency relations, media buying and sales. But always at the core is presenting… read more

Rex Briggs photo

Rex Briggs

Rex Briggs is considered the pioneer of attribution and digital advertising measurement. He is co-author of What Sticks, with Greg Stuart, and author SIRFs-Up, How Software and Algorithms Are Changing Marketing. read more

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  • Triple Your Digital Ad Research Budget Now -- Part Two
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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