Trust, according to Dictionary.com is, "reliance on the integrity, strength, ability, surety, etc., of a person or thing." There has been much recent debate about the level of trust in today's advertising industry, and a just-released report from the ANA (Association of National Advertisers) confirms that client-side marketers indeed have trust issues with their agency partners.
Trust Between Marketers and Agencies Is Earned!
![Trust Between Marketers and Agencies Is Earned!](/media/articles/trust-on-dartboard-showing-reliability-and-reliance_zJajIzPO-graphic_stock_opggqQG.jpg.550x380_q85_box-0%2C870%2C3000%2C2953_crop.jpg.webp)