According to a recent Gallup poll, “advertising practitioners” ranked in the bottom four of least ethical and honest professionals, just slightly ahead of congressmen, lobbyists and car salesmen. In an industry where digital and tech have accelerated speed to market and ability to reach people, brand safety continues to be a concern. As advertising professionals, trust and transparency are the two most important qualities we need to uphold for our clients and their consumers.
Trust in Advertising: Ensuring Business Is Good
