How’s this for a game plan? As the audience for digital video surges and marketers pump more ad dollars in that direction,Turner Sportscontends that advertising across its marquee live sports streaming online will be a winner for brands. The company recently launched a new ad platform, Turner Sports Live, allowing marketers to buy inventory across its stable of premium live digital video offerings including the NBA, MLB, NCAA college basketball, PGA and UEFA soccer with a single buy.
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