TV continues to reign supreme, according to an updated Neustar research study commissioned by Turner and Horizon Media. This extensive research study -- originally conducted in 2015 and updated this year -- examines the effect of TV advertising compared to other forms of advertising in the marketplace. Given the rapid expansion of the media landscape and increased pervasiveness of programmatic and digital video in just two years, it is important to compare and contrast more frequently than ever.
TV Leads All Other Media in Delivering a Brand Message
