We have analyzed trends associated with the use of television alongside commercial share trends for national media owners in the United States through the end of the calendar month of April 2017 (covering the period running from April 1 to April 30 rather than the broadcast month, which ran from March 27 to April 30 this year). Complete data including time-shifted viewing and commercial impression data for this period became available from Nielsen on Monday.
TV Trends: Internet-Connected Devices Up >+50%, Traditional TV Down >-10% -- Pivotal Research
