Web browsers are slowly slipping away from third-party cookies and no one can deny that it is causing quite the turmoil in the advertising industry. No wonder various marketers and advertisers are continually searching for alternatives to reach consumers in order to prepare for the inevitable cookieless future. Behavioral advertising can now be considered a challenge because it leverages cookies - leading to a favorable edge for contextual advertising
Understanding & Utilizing Contextual Advertising vs. Behavioral Advertising
![Understanding & Utilizing Contextual Advertising vs. Behavioral Advertising](/media/articles/Burned_Cookies.png.550x380_q85_box-216%2C110%2C1035%2C678_crop.png.webp)