Vevo Unwraps Major Music Fare for Fall and the Holidays

In a crowded TV market Vevo39s key differentiator is its combination of star performers and music video39s ability to deliver emotional and engaging experiences according to network executives quotMusic creates big cultural momentsquot said Jason Caldwell Vevo39s Vice President of Sales for the Midwest region quotOur audience can count on us for new music video premieres from their favorite artists and bespoke performances from emerging talent to the biggest names in music Vevo delivers that on a daily basisquotAlong with buzzworthy premieres of music videos from major artists including Rihanna Harry Styles and Taylor Swift Vevo has set fall debuts of its exclusive video series Official Live Performances This is content that the Vevo team shoots and produces providing unique live takes of songs and a means for artistfan connection They39ve recently included performances by Demi Lovato The 1975 pictured at top and Future Other originals will spotlight emerging artists via DSCVR Artists to WatchFor the holidays Vevo is planning seasonal specials and a heavy rotation of themed videos from top artists across its existing TV channel lineup accessible on FAST free adsupported streaming TV platforms like Samsung TV Plus Pluto TV and The Roku Channel In addition Vevo is launching a dedicated popup Vevo Holiday channel across its FAST partnersAt a time when consumers control their optionality Vevo allows its audience to choose their preferred viewing experience whether through 247 FAST channels or on demandThe endless options are adding up to record audiences In the second quarter of 2022 Vevo recorded 44 billion living room views Vevo39s highest TV viewership ever up from 23 billion just three years ago according to network data Users spent 26 million hours streaming Vevo content and 74 of Vevo TV sessions were coviewing experiences attracting two or more peopleVevo is a joint venture between Universal Music Group and Sony Music Entertainment While it is available on most CTV services its currently laserfocused on growing the FAST businessIn the fourth quarter of 2022 new deals will boost Vevo39s FAST reach by an added 25 the network saidVevo is also creating customized FAST channels for individual distribution partners most recently setting up channels like Vevo Iconos Latinos and Vevo Regional Mexicano for Spanishlanguage streamer ViX quotThe optionality in viewing experience is allowing us to uniquely program for audiences in a way never done beforequot Caldwell explainedWhen it comes to the most popular FAST channels Caldwell said viewers are loving the network39s nostalgic decades channels as well as Pop Hip Hop and Country He expects the holiday channel to be a big hit as wellThe secret to Vevo39s success Caldwell noted is the cultural relevance of the content There is a strong bond between viewers and their favorite artists regardless of when the content was released Case in point Guns N39 Roses39 quotSweet Child O39 Minequot video produced in 1987 It currently has over 14 billion views to date and was viewed 225 million times in 2021 alone he saidquotThis kind of content is also especially engaging because viewers can feel and see themselves in the music videosquot Caldwell continued According to Vevo39s 2022 Media Tracker 69 of viewers said music videos are more culturally relevant than other content and 79 of Vevo39s TV viewers said music videos allow them to see themselves and their experiences on screenWith new FAST partners on the horizon Vevo is offering a select number of advertisers the opportunity to be the first brands to accompany music videos across some of the most popular streaming platformsCaldwell said the network is counting on bigname artists to generate conversations and make Vevo mustsee TV quotWhatever the big videos are our artists create these cultural moments that connect with audiences in a big way We39re really pumped about itquot he concludedPhoto courtesy of VevoClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Vevo Unwraps Major Music Fare for Fall and the Holidays

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Alli Romano

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Vevo Unwraps Major Music Fare for Fall and the Holidays

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