Video: Phil Cowdell Explains [M]PLATFORM and His Relationship with Lyle Schwartz

Phil Cowdell presides over [M]PLATFORM, which GroupM created in response to the increased pressure on brands to "meet unprecedented consumer expectations for personalization and to deliver stakeholder demands for results." [M]PLATFORM is focused on delivering "a new level of communications addressability and relevance to help brands create consumer engagement that is measurable and accountable." As part of my exclusive Legends & Leaders Video Interview Series, Phil shares insights into the [M]PLATFORM role and the future of media and marketing.