Phil Cowdell presides over [M]PLATFORM, which GroupM created in response to the increased pressure on brands to "meet unprecedented consumer expectations for personalization and to deliver stakeholder demands for results." [M]PLATFORM is focused on delivering "a new level of communications addressability and relevance to help brands create consumer engagement that is measurable and accountable." As part of my exclusive Legends & Leaders Video Interview Series, Phil shares insights into the [M]PLATFORM role and the future of media and marketing.
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Jack Myers
Jack Myers is, at his core, a producer and storyteller. As a high school student, he produced a live daily broadcast over his high school public address system. While at Syracuse University he produced a weekly talk show for the college radio station and co-… read more
