Whether you're new to podcasting or a veritable fanatic, if you want to navigate advertising in the fast-moving podcast industry, it helps to speak the language. To assist brands, SXM Media created the Podcast Ad Glossary, an online tool that explains the industry's key terms. They even coined a new term for this vocabulary: "podcabularly." With a little practice, you'll be fluent in no time.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.