Want to Learn Podcasting? Take a Crash Course in Podcabulary!

quotWe gathered all the freshest podcabulary from the highly technical to the quirky slang to make podcast advertising a breezequot the company explainedThere39s never been a better time to brush up on your podcast knowledge Listening is booming and advertisers are determined to reach these engaged listeners Before brands jump in though it helps to have a strong podcabularlyIn the glossary SXM Media breaks the podcast business down into three main categories planning creative and measurement For overachievers there39s even a bonus section with extra techy and trendy terms If you know what a quotmurdinoquot is you39ll get extra creditWith so many advertisers clamoring to launch podcast ads SXM Media has been stepping up efforts to educate its ad partners The company recently launched an online training platform AQ Academy with courses and certifications on digital audio content and advertising Plans call to add a podcast course later this year Also to guide advertisers through the myriad of podcasts available to them SXM Media recently debuted an online tool the Podcast Universe The interactive site allows marketers to sort shows by demographic and discover podcasts that deliver their target audienceThe Podcast Ad Glossary is SXM Media39s latest effort and it offers a simple but effective crash course in all things podcastingIn the first section SXM Media offers a primer on planning an ad campaign from the types of ads hint preroll midroll and postroll to the targeting capabilities That includes category targeting behavior targeting and one of SXM39s newest options transcription targeting This page also offers explanations on some of the advanced options including programmatic and open and closed ecosystemsAfter the intricacies of how advertisers can reach listeners SXM Media moves onto the more entertaining part creative options This section introduces users to the most popular types of podcast ads including host read announcer read and personal experience spots Of course one of the hallmarks of podcasting is the option for custom ad solutions that give a brand exclusivity so the glossary lays out options for sponsored segments and vignettes and even branded episodes such as a recent episode of the hit podcast quotOffice Ladiesquot that was sponsored by BuickOnce a brand designs an ad plan and produces catchy creative it39s time to sit back and watch a campaign unfold That39s where measurement comes into play Of course you can39t measure what you don39t understand So in the third section SXM Media lays out the tools and insights used to measure podcast advertising from advertising industry terms like cost per thousand and cost per impression to digital basics including vanity URL download and impressionsRemember the bonus terms In the fourth and final section SXM Media shares extras on tech and slang If you39ve mastered the basics from the other sections these are worth knowing too Ever had the feeling that you39re in the studio with your favorite host That39s called glass box syndrome Fancy yourself a podcast trendsetter You might qualify as a podsnob or a podcast listening hipsterIn addition to offering brands a practical and entertaining tool to learn podcasting the Podcast Ad Glossary is an example how SXM Media is engaging with the ad community to support and grow podcasting The more advertising and marketing professionals understand how the medium works the better they can use it to spotlight their brands and increase engagement By the standard definition that equals advertising successClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Want to Learn Podcasting? Take a Crash Course in Podcabulary!

Author

Publish date

Channel

Alli Romano

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Want to Learn Podcasting? Take a Crash Course in Podcabulary!

Enjoying This Commentary? There's More to Love

Alli Romano

TAGS:

Cookies