Warning on Upfront Results; Media Legends; Research Company Primer; Free Movie Tickets

Upfront Data WarningAs MyersBizNet organizes and analyzes data on Upfront costsperthousand and volume from both buyers and sellers to be published in the next two weeks I39m confounded by data published last week by Mediapost reporting on an analysis conducted by oldline firm Media Dynamics Anyone in the industry relying on the Media Dynamics report will be wellserved by waiting for our report Our results are dramatically different than those published by Media Dynamics as reported in MediapostFree Movie TicketsSee a movie free as the guest of NCM and MyersBizNet Be one of 20 TomorrowToday readers to win two free tickets to any AMCRegal theater compliments of NCM by sending an email to jackmyersbiznetcom and include the secret password included later in this report Scroll downMarketing ampamp Media Legends GatherThis week Simulmedia NBCU and MyersBizNet will host at Michael39s Restaurant in Manhattan the sixth gathering of Marketing ampamp Media Legends which shares knowledge and experience of legends who have defined developed and built the modern media industry DDB Chairman Emeritus Keith Reinhard former JWT chairman Burt Manning USA Network founder Kay Koplovitz Dunkin39 Donuts CMO John Costello former AB CMO Tony Ponturo former CBSTV president Jim Rosenfield MediaVillage columnist Stuart Elliott OMD founding execs Arnie Semsky and Steve Grubbs and several others join with emerging legends Bloomberg Media39s Jacki Kelley GE39s Linda Boff Viacom39s Jeff Lucas NBCU39s Linda Yaccarino and Joe Uva Simulmedia39s Dave Morgan Group M39s Lee Doyle Phil Cowdell Colin Barlow and Dave Moore Publicis39 Maureen Bosetti and Dave Ehlers Amex39s Nancy Smith JETcom39s Lisa Landsman SAP39s Julie Roehm Nielsen39s Steve Hasker Ad Age39s Allison Arden and more executives who are leading innovation in today39s media industry MediaVillage will soon launch a series of interviews with the Legends profiling the people decisions and dynamics that are the foundation of our everchanging businessVideo Metrics ampamp Research Company ProfilesIn the next several weeks Jack Myers TomorrowToday will feature several series focused on the economics of media EmotionTech is on the cusp of being layered on top of the vast and fastgrowing confluence of audience data social data purchase data geographic data beacon data and more Our series begins this week with a special report on facial recognition company Emotient which is at the foundation of new research being conducted by several marketers agencies and TV networks Look for itOur new TomorrowToday series on the research companies that measure video advertising value and metrics will focus each week on specific issues impacting an increasingly complex and cluttered field helping you understand and differentiate these companiesCharlene Weisler39s indepth analyses on emerging media research resources began last week with a basic primer on the leading research companies Don39t miss her insights on ABCTV39s new Unified Insights research on crossplatform audiencesTomorrowToday is also featuring weekly economic insights from Standard Media Index SMI is a unique information services company providing media agency expenditure data for all major media and product categories The SMI reports cover trends in agency expenditure within media sectors and across the broader industrySales Organization Performance Survey on Its WayIn the next several weeks advertiser executives media planners and buyers and senior agency leaders will be receiving the annual MyersBizNet Surveys on Media Sales Organization Performance Results from the surveys now in their 32nd year as the industry standard businesstobusiness research enable media companies to better focus their investments marketing messages and organizational priorities To receive a copy of the survey contact maryannmyersbiznetcom and identify the category most relevant to your work TV ampamp Video OutofHome Print Based Media Digital Media TomorrowToday will begin reporting on the results from these reports in early 2016Win Free Movie Tickets from NCMHere39s the secret password to win two free tickets to an AMCRegal movie theater compliments of NCM Look for the daily NCM media and advertising poll atamp160wwwmediavillagecom The secret words to include in the subject line of your email to jackmyersbiznetcom is Movies are PrimetimeThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggersamp160

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Warning on Upfront Results; Media Legends; Research Company Primer; Free Movie Tickets

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Warning on Upfront Results; Media Legends; Research Company Primer; Free Movie Tickets

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