In 1954, Walt Disney became the first big maker of theatrical content to enter the television medium. Instead of selling their portfolio of classic features, cartoons and short subjects somewhere and reaping revenues that way, Disney bet on original content directly for TV. Within four years, the company had a three-on-three track record on originals -- weekly anthology seriesDisneyland and adventure sagaZorro, and The Mickey Mouse Club weekday afternoons. All ran on ABC, which Disney would acquire decades later.
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