On this episode of Culture Vulture Live we’re talking about a trend we’ve been following at Mindshare called Informal Normal. Over time, American traditions have continued to break down and have less formal interpretations, including those in politics, fashion and the digital realm. Brands that have strong equity in their categories occasionally need to step beyond their positioning to refresh consumers’ perceptions in unexpected ways.
Mindshare Video: What a CIA Agent and Pasta Mascot Have in Common
Channel Culture Vulture - Mindshare