Advertising Week New York always presents a unique opportunity to glean insight from industry leaders, and this year’s event was no different. Numerous panels featured a “Millennial Minded” track, a selection of speaking engagements that focused on connecting with the demographic. Rarely do I expect to learn much at such forums. (After all, I should know everything about my fellow Millennials, right?) Some familiar ideas were mentioned, such as the value that we place on social issues like representation, which was illustrated by the all-female line-up of speakers at each of the panels I attended, but I did end up learning a few things about Millennials: The desire for privacy that separates us from Gen Z, the impact of micro-influencers on us and how we’re pushing the transformation of communication to be more visual.
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