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When Do Advertisers Know What They're Buying?

When Do Advertisers Know What They're Buying?

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Mike Drexler

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Many advertisers find themselves working damage control after their ads run in TV programs or online in an environment that is offensive or objectionable to many of their consumers.  In the more recent case of Fox News and Bill O'Reilly, after he was publically alleged to have sexually harassed several women, advertisers decided to pull their ads. Then, because it hit them in the pocketbook, Fox took action and let him go with a big payout.  This is not the only kind of situation to be problematic for advertisers.  When Fox's Sean Hannity began promoting a conspiracy theory about the death of DNC staffer Seth Rich, a few advertisers moved to the sidelines.  What is most interesting is that these matters almost never result in a loss of audience.  There is growing evidence, however, and hard data that points to the fact that the contextual environment surrounding ads plays a large part in how viewers feel about the advertiser.  

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Mike Drexler

Mike Drexler is currently a Managing Partner at Drexler/Fajen & Partners, a media agency review firm that works with advertisers to evaluate their agencies’ performance. He was previously Founder and Principal of Drexler Geller Associates, an execu… read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
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Myers Reports
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