Epsilon Theory's concept of fiat news — when the press leads readers in how to think about or interpret news — has been getting increasing attention in light of ever-growing concerns around "fake news," which refers to news that is completely false. In November 2018, Epsilon Theory cofounders Ben Hunt and Rusty Guinn published "The Fiat News Index." According to author Guinn, the allegations of "media bias" we hear so often today only tell part of the story. Critics of media bias tend to harp on the obvious examples, such as the overt slant of partisan hosts on MSNBC or Fox News.
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