Download this white paper from Mower Insights and Newhouse School associate professor Beth Egan below. While the country focuses on how to stop the spread of COVID-19 and stem the economic downfall caused by its disruption, marketers must also focus on how to react in the short term to minimize the long-term impact of this new normal.
WHITE PAPER: How Brands Should Respond During the Covid-19 Crisis
![WHITE PAPER: How Brands Should Respond During the Covid-19 Crisis](/media/articles/Mower_whitepaper_cover.png.550x380_q85_box-73%2C12%2C1075%2C709_crop.png.webp)