While ESPN naturally draws the lion’s share of the attention among fans and sports media buyers during Upfront week, the other media companies also allocate ample resources and time within their presentations to the games many enjoy. The following is a scorecard of some of the other action, as programmers continue to highlight the value of live sports within the shrinking supply of entertainment GRPs. (You can read our review of the ESPN Upfront here.)
Wide World of Sports: Upfronts Edition
