These are strange times for national TV advertisers. Huge operational challenges are presenting themselves just as business as usual is impossible, and as parts of the U.S. begin to reopen, national advertisers may feel stuck, locked into creative that may or may not resonate with every market that sees it. Or worse yet, they may feel that the only option for them is to go dark and not advertise at all.
XACTV'S Melissa Moschetti On Using Local to Go National
