One of the major trends in television today is programmatic. Once more of a digital and then a local TV buy, programmatic is fast expanding into other television formats, from OTT to VOD to even traditional. And media buyers and sellers are transitioning and adapting to this new, opportunistic norm. "Where advertising can benefit in the future is limitless," noted Matt Van Houten, Vice President, Advertising Product Development Media Sales, Xandr, who, along with Lindsay Van Kirk, Vice President of Product Management, spoke about their company's initiatives at the recent Programmatic TV Summit held in New York.
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