Mindshare: Zen and the Art of Periscoping

More and more people are logging onto Periscope to meditate with the help of livestreamed videos In fact Periscopeamp8217s largest meditation group Global Meditation Scope has over 200 Periscopers leading 150 types of meditations Their programs span 25 countries and five continents In just a few months this group has reached nearly half a million people worldwideamp160The explosion of meditation on Periscope is just the latest example in the growth of livestreaming From concerts to gaming to everyday observations livestreaming enjoyed a huge boon in 2015 amp160thanks in great part to the launches of Periscope and MeerkatIn fact there have been over 100 million broadcasts created on Periscope since its launch Another streaming platform Twitch now reaches over 100 million users per month And Facebook is moving into the livestreaming space as wellFor brands and marketers itamp8217s important not to ignore this trend But if youamp8217re going to get into social livestreaming make sure you have a clear purpose for what youamp8217re doing Viewers wonamp8217t tune in if your content is too selfserving In addition realtime social streaming means giving up a large element of control something that brands should be prepared forThe Periscope meditation movement also follows another trend that weamp8217ve been tracking at Mindshare CommuniSeeking People are naturally wired to seek out communities and groups to belong to But shifts in culture and new technology haveamp160changed what types of groups consumers can join and how they go about joining them amp160something that brands should look to leverageThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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