Aimee is responsible for building and leading the new Activation team of PHD. This team serves as the ideation connective tissue that bridges client strategy, consumer insights and media investment. It is charged with creating activation platforms that live across all channels of media, resulting in a smart, strategic and plan that breaks through the clutter.
Before joining PHD, Aimee was Director of Entertainment Marketing at Green Room Entertainment, a subsidiary of Omnicom Media Group. In that role, Aimee oversaw the agency's largest client, Pepsi, in addition to building out the digital branded entertainment initiatives for all GRE clients.
Aimee spent a decade at Sony PlayStation overseeing branded entertainment and experiential marketing, bringing her PHD clients a wealth of knowledge and ability to blow ideas out in a traditional and non-traditional 360 approach. Prior to PlayStation, Aimee spent two years at BBDO, LA buying media.
Aimee is involved in the industry, serving as a member NY 212's Interactive Advertising Club. In addition, she is a veteran of panels, having spoken at NAPTE, OMMA, AWNY and 212.
Aimee is a graduate of the University of California at Los Angeles with a degree in Psychology. Aimee resides in Manhattan and is a keen foodie and wine connoisseur.
Read all Aimee’s MediaBizBloggers commentaries at PHD Perspectives.
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