Leader, The Exchange
Mindshare North America
Andy Chapman is co-Lead of The Exchange, Mindshare’s implementation service area responsible for disciplines including planning, traditional and digital trading, distribution leverage, and inventory and data management. The Exchange works on behalf of Mindshare clients such as Unilever, Sprint, LG, Royal Caribbean and Kimberly-Clark. Andy is a 20-year agency veteran who has spent the last 10+ years focused on the digital space. He joined Mindshare in 2007 as Managing Director for the company’s Interaction unit.
Prior to joining Mindshare, Andy was at OMD in various management roles overseeing businesses including Bank of America, General Electric, Johnson & Johnson, Frito Lay, and Cingular Wireless (later AT&T). His teams won numerous industry awards for use of digital media as part of integrated plans. His other accomplishments include establishing the media offering at BBDO’s digital agency, AtmosphereBBDO, and serving on the American Association of Advertising Agencies’ Interactive Marketing & New Media Committee.
Andy started his career in media planning at Y&R Advertising. He and his wife live in Manhattan.