Leader, The Exchange
Mindshare North America
Andy Chapman is co-Lead of The Exchange, Mindshare’s implementation service area responsible for disciplines including planning, traditional and digital trading, distribution leverage, and inventory and data management. The Exchange works on behalf of Mindshare clients such as Unilever, Sprint, LG, Royal Caribbean and Kimberly-Clark. Andy is a 20-year agency veteran who has spent the last 10+ years focused on the digital space. He joined Mindshare in 2007 as Managing Director for the company’s Interaction unit.
Prior to joining Mindshare, Andy was at OMD in various management roles overseeing businesses including Bank of America, General Electric, Johnson & Johnson, Frito Lay, and Cingular Wireless (later AT&T). His teams won numerous industry awards for use of digital media as part of integrated plans. His other accomplishments include establishing the media offering at BBDO’s digital agency, AtmosphereBBDO, and serving on the American Association of Advertising Agencies’ Interactive Marketing & New Media Committee.
Andy started his career in media planning at Y&R Advertising. He and his wife live in Manhattan.
A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.
Read member contentBehind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.
For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
See All ChannelsWatch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
See All ChannelsBuilding an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
See All Channels