About Bill Harvey
Bill Harvey, who won an Emmy® Award in 2022 for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passive peoplemeters, media/purchase singlesource by Big Data matching (4 U.S. patents assigned to TRA, Inc.). Bill’s latest invention is a method, marketed by his company RMT (Research Measurement Technologies), of customizing media to creative, which has been proven by NCS, 605, Simmons, Neustar, ARF Cognition Council and others, to efficiently increase sales and branding effects per ad dollar.
Co-Founder of Next Century Media and New Electronic Media Science, third party research companies serving 70+ of the top 100 advertisers, as well as most of the major cable and satellite operators, networks, agencies, and other research companies; first to turn set top data into TV audience data to media research standards; leader of standard setting process in media measurement through ARF, 4As, ANA; former executive of Arbitron, Interpublic, Grey Advertising, and OpenTV. Inventor of addressable commercials and passive peoplemeter concepts, consulted on PPM and ScanAmerica with Arbitron, developed first automated marketing mix modeling system for General Foods.
Initiated and spearheaded the writing of the industry privacy principles for the ANA, 4As, and ARF joint task force CASIE (Coalition for Advertiser Supported Information and Entertainment). Co-Founder of TRA, the first company to merge singlesource and Big Data.
About Alex Petrilli
Alex Petrilli serves as senior manager of media insights at TiVo. In this role, Alex is responsible for utilizing the vast data resources available at TiVo to convey valuable information about the television industry and viewing trends. Prior to TiVo Alex worked as a broadcast research director in the SF DMA for Chris-Craft Television and CBS. Alex received an MBA from the University of San Francisco and his BA from Loyola Marymount University. Alex has presented TiVo Stop||Watch data at past conferences including TMRE, ARF Research 5.0 and BBM Canada.
