Bryan Gonzalez is the director of the social entertainment lab at the Entertainment Technology Center @ USC (ETC@USC).

Under Gonzalez’ guidance, ETC@USC’s social entertainment lab provides a real-world environment to explore the numerous ways that content is being influenced by the presence of social media. The lab provides a forum for ETC@USC’s sponsors to discuss and explore issues facing the industry, such as measurement and analysis as it relates to social media and how social media can bring consumers and content together.

Gonzalez joined the Entertainment Technology Center @ USC in early 2007 to lend his expertise to the development and build out of the Anytime/Anywhere Content Lab. The Anytime/Anywhere Content Lab is a state-of-the-art, modular testing site that has helped the industry explore how consumers interact with high-quality entertainment and content.

Since spearheading the launch of the Anytime/Anywhere Content Lab, Gonzalez has worked on a variety of projects ranging from executive education to assisting in the development and launch of ETC@USC’s much lauded Consumer 3D Experience Lab.

Gonzalez is a frequent source for the media on stories about consumer electronics, social media and digital content. In his free time, Gonzalez enjoys keeping up to date with the latest tech trends, and keeps very busy helping family and friends navigate through tech-crises.