General Manager, Communications Insights
Cari is a veteran to the online media industry. She began her career in Boston as one of the first few people who had the insight and drive to start the agency that became Digitas six years later. Her vast category experience and passion for all that is innovative in the interactive space led her to start a digital arm at Hill, Holliday thereafter. Cari has worked with some of the world’s top brands, including AT&T, Kodak, Tyco, CitiBank, Accenture, Novartis and American Express. In 2000 she moved to NY to manage the AOR for Johnson and Johnson at Universal McCann. Responsible for over 50 brands, she set the vision and executed a new media model that was ahead of the curve and ground breaking. Most recently she was at mediaedge:cia focusing on new business, running several accounts and building teams of strategic thinkers and media influentials.
She has just recently moved to the Bay area where she enjoys the outdoors and exploring the city with her Great Dane, George.
Read all Cari's MediaBizBloggers commentaries at The Marketing Capital Report.
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