Chet Fenster joined the agency in 2006 to launch MEC Entertainment, which specializes in entertainment strategy and original content creation. Working across languages, genres, and platforms, Chet has lead MEC Entertainment, since its inception, to the forefront of branded content.
He and his team have produced television programs, ranging from reality shows to animated movies, for MTV, CBS, NBC, Telemundo, Univision, and A&E, in addition to web series and mobile content with Google, MSN, AOL among others. Chet believes in getting advertisers to think like programmers, helping clients such as AT&T, Citi, Macy’s and IKEA to use content, pop culture, and social media to better connect and communicate with consumers.
In the last year MEC Entertainment had three television programs on air and commanded multiple digital content projects -- rewriting the rules for how brands work with producers, networks, and media.
Before joining MEC, Chet was Head of Program Development at Fuse, a 24-hour music television network owned by Cablevision. Prior to Fuse, I formed Kinetic Pictures, a Los Angeles-based production company, which developed high concept film and television projects for CBS, Disney, Universal, Time Warner, and Fox. Chet currently serves on the Entertainment Marketing Committee of the American Association of Advertising Agencies.